Henri, the founder of Toujours Sincère, is a friend and an endless source of creative energy. While he’s full of strong ideas and a sharp eye for style, he needed someone to help bring those visions to life—that’s where I came in.

Over the years, we’ve worked on several projects together, each one as fun and inspiring as the last. From Rough Riders, a boutique in Ghent focused on urban fashion, to a limited shirt drop for WECANDANCE—celebrating an art installation Henri created at the festival—and a solo release themed around love.

Our process is as unconventional as it is enjoyable: sitting together with some drinks, bouncing ideas around, and letting things flow naturally. It’s not the typical client workflow, but with someone like Henri, it works perfectly. Slow and steady, we build visuals that feel true to his concepts—always sincere, always crafted with intention.

Working with Toujours Sincère has been an ongoing creative joy and a reminder that design, at its best, is rooted in collaboration and trust.