SOFA²
[ Description ]
[ Type ]
BRANDING, LOGO DESIGN
“Furniture given a second life through bold, curated storytelling.”
For Sofa², I was tasked with creating a bold and flashy brand identity that reflects the client’s vision: transforming pre-loved designer sofas into stylish, statement pieces. A key request was to incorporate burgundy—a color the client was passionate about—which I used as the anchor to bring warmth, richness, and a sense of timeless luxury to the brand.
The logo became a playful centrepiece of the visual identity. Each letter was stylised to represent a different type of sofa, subtly embedding the product into the brand mark itself. This added an imaginative layer of storytelling, turning the logo into a flexible and fun system that can adapt across platforms—whether used in full, broken into icons, or woven into promotional content.
From concept to execution, the branding blends vintage charm with a fresh, modern edge—capturing the essence of what Sofa² stands for: design-forward, sustainable furniture with character and flair.
SOFA²
[ Type ]
BRANDING, LOGO DESIGN
“Furniture given a second life through bold, curated storytelling.”
[ Description ]
For Sofa², I was tasked with creating a bold and flashy brand identity that reflects the client’s vision: transforming pre-loved designer sofas into stylish, statement pieces. A key request was to incorporate burgundy—a color the client was passionate about—which I used as the anchor to bring warmth, richness, and a sense of timeless luxury to the brand.
The logo became a playful centrepiece of the visual identity. Each letter was stylised to represent a different type of sofa, subtly embedding the product into the brand mark itself. This added an imaginative layer of storytelling, turning the logo into a flexible and fun system that can adapt across platforms—whether used in full, broken into icons, or woven into promotional content.
From concept to execution, the branding blends vintage charm with a fresh, modern edge—capturing the essence of what Sofa² stands for: design-forward, sustainable furniture with character and flair.