SNP WEAR
[ Description ]
[ Type ]
BRANDING, CREATIVE, DIGITAL MAKER, MOTION DESIGN, CONTENT CREATION, PRINT DESIGN, TEXTILE DESIGN
“From textile to thread: learning design that lives beyond the screen.”
At SNP WEAR, I designed numerous in-house campaigns and social media visuals. While these campaigns didn't receive dedicated ad budgets or formal marketing support, they still needed to reflect the brand’s identity and stay consistent across platforms. As a graphic designer, this experience taught me how valuable strategic marketing roles are—and gave me a deeper appreciation for what goes into a full campaign rollout.
Working without external pressure gave me the chance to experiment with layouts and approaches, but ultimately, minimalism and clarity proved the most effective. I translated our existing branding into clean, digital-first visuals that matched our identity while remaining practical and engaging.
Aside from digital design, I was also closely involved with the production process. I occasionally designed textiles and regularly prepared files for printing and embroidery—carefully specifying thread colors, ink placement, and sizes. These details had to be precise to ensure a flawless handoff to the production team and to help them catch potential errors before they reached the final product.
This role gave me hands-on insight into the finer points of production—from how small embroidery can go, to working with different template sizes and placement techniques. It was a multidisciplinary experience that sharpened both my creative eye and my technical accuracy.
SNP WEAR
[ Type ]
BRANDING, CREATIVE, DIGITAL MAKER, MOTION DESIGN, CONTENT CREATION, PRINT DESIGN, TEXTILE DESIGN
“From textile to thread: learning design that lives beyond the screen.”
[ Description ]
At SNP WEAR, I designed numerous in-house campaigns and social media visuals. While these campaigns didn't receive dedicated ad budgets or formal marketing support, they still needed to reflect the brand’s identity and stay consistent across platforms. As a graphic designer, this experience taught me how valuable strategic marketing roles are—and gave me a deeper appreciation for what goes into a full campaign rollout.
Working without external pressure gave me the chance to experiment with layouts and approaches, but ultimately, minimalism and clarity proved the most effective. I translated our existing branding into clean, digital-first visuals that matched our identity while remaining practical and engaging.
Aside from digital design, I was also closely involved with the production process. I occasionally designed textiles and regularly prepared files for printing and embroidery—carefully specifying thread colors, ink placement, and sizes. These details had to be precise to ensure a flawless handoff to the production team and to help them catch potential errors before they reached the final product.
This role gave me hands-on insight into the finer points of production—from how small embroidery can go, to working with different template sizes and placement techniques. It was a multidisciplinary experience that sharpened both my creative eye and my technical accuracy.